SULAXMI FINANCE
OUR LOGO
SFPL operates under the brand name “Sulaxmi”.
In Hindi, the word ‘Sulaxmi’ is derived from ‘Su’ (meaning ‘good’) and ‘Laxmi’ (meaning ‘wealth’). Two perspectives of wealth exist – one, which glorifies it as necessary for procuring everything in modern day-to-day life and the other chastising it as the root of all evil. The distinguishing factor between these perspectives is the intention with which wealth is transferred.
‘Sulaxmi’ showcases the positivity of wealth and encourages users to remain spiritual and well-intentioned while earning or spending it. The Sulaxmi Finance Private Limited (SFPL) team suggests that one should neither run after money nor run away from it. One should strive to feel, understand and hold wealth in a detached manner and give back to the society. This path makes people rich, prudent and spiritual souls, whose lives are primarily driven by affection and faith. Thus, the slogan, ‘with affection and faith’, complements the main word ‘Sulaxmi’.
The flames in the logo represent the positive energy and determination of the team, which implies that it will leave no stone unturned to fulfill its mission. All in all, the complete logo of SFPL reflects that it does social amelioration and poverty alleviation in corporate professionalism.
ABOUT SULAXMI
Sulaxmi Finance Private Limited (SFPL) is a non-deposit taking NBFC, duly regulated by the Reserve Bank of India (RBI). SFPL operates under the brand name of “Sulaxmi”, which translates to “well-intentioned wealth” in Hindi. Presently, SFPL was solely dedicated to urban microfinance in Northern part of India until 2012. Recently it has forayed into main stream commercial financing. The chief promoter of SFPL is Dr. Sunita Sharma, a social worker, teacher and writer of national fame, who has been felicitated by the President of India.
Through the concept of Microfinance SFPL provides financial services to low-income clients (Specially women) or solidarity lending groups including consumers and the self-employed, who traditionally lack access to banking and related services. More broadly, it is a movement whose object is "a world in which as many poor and near-poor households as possible have permanent access to an appropriate range of high quality financial services, including not just credit but also savings, insurance, and fund transfers.
Through the commercial financing SFPL envisages to lend a helping hand to Young Entreprenuers through its SME loans and also lend a helping hand in the growth of various industries through its Bulk Project Lending
